The mark
A lowercase d built as a unified letterform — full bowl, rounded ascender, contained in a squircle. The node-dot in the upper-right is the one moving piece of the brand: a signal, a presence.
Constructed, not drawn.
Geometry
| Squircle | 84 × 84 unit · radius 22 |
| Bowl | full circle · r 14 |
| Stem | 7 wide · rounded ascender cap |
| Counter | r 6 · centered in bowl |
| Node-dot | r 4 · upper-right corner |
| Clear space | = squircle corner radius |
Every measurement is a multiple of the stem weight (7u). Don't redraw the mark — use the master SVG.
Give it room.
Maintain clear space equal to half the squircle dimension on every side. No type, edges, or other marks intrude.
24 px minimum for digital · 16 px only as a favicon (drop the node-dot if it disappears). 12 mm minimum for print.
Letters set in JetBrains Mono.
Horizontal lockup
Gap between mark and wordmark is fixed at 0.25× the mark height. Wordmark cap-height aligns with the squircle height — never larger.
How not to use it.
Two colors do the work.
Carbon and Signal carry the brand. Everything else is supporting cast. Signal is loud — reserve it for the mark, the node-dot, and primary calls to action. Never tint, never gradient.
Surfaces & type
Semantic
The 70 · 20 · 10 rule.
70% Bone / Paper · 20% Carbon · 10% Signal. Surface stays calm; the brand interrupts only at moments of consequence.
Inter Tight for voice. JetBrains Mono for evidence.
Inter Tight carries the brand's confident, modern register — used for everything from hero copy to subheadings. JetBrains Mono is reserved for the wordmark, labels, code, data, and quantitative details — anywhere the brand wants to feel exact.
One scale, ratio 1.25.
Direct. Lowercase. Earned.
dezky doesn't shout — it ships. Sentences are short, verbs do the work, and we talk about sovereignty in plain terms. No exclamation points, no emoji, no AI metaphors, no fear-mongering.
Tone shifts by surface
| Surface | Tone | Example |
|---|---|---|
| Marketing site | Confident, direct | Your digital workplace. Data that stays in the EU. |
| Product UI | Plain, instructional | Add a user to get started. |
| Errors | Honest, useful | Couldn't reach the server. We're retrying. |
| Empty states | Helpful, slightly dry | No files yet. Drag one in or invite your team. |
| Docs | Direct, practical | Point your domain's MX record at dezky. |
In the world.
Reference renders across the surfaces dezky lives on. Treat them as the canonical reductions of the system.
Marketing hero.
Your digital workplace.
Data that stays in the EU.
Mail, files, video, chat and SSO — fully integrated, EU-hosted, no lock-in.